Waitr Food Delivery
Inviting the world to take a bite out of busyâbacked by busy moms
Services
Campaigns
Did you know 56% of moms feel misunderstood? Food delivery app Waitr / Bite Squad (recently rebranded to ASAP) launched by way of unique middle markets, often overlooked by big brands but large enough to support the growth of their brand. When this strategy began to converge with the likes of Uber Eats and DoorDash, we were tasked with finding ways to help Waitr / Bite Squad continue to stand out in markets across the country.
Research by Waitr and Bite Squad showed the primary audience for food delivery in their target markets was busy mothers. And we ran with this findingâŚ
Youâve got better things youâd better do.
Using an honest and humorous look into the real lives of today's mothers, we tapped into the real reasons why parents order deliveryâto keep balance in their chaotic lives.
Parenthood is stressful. But dinner doesnât have to be. From screaming toddlers to parentsâ first date night after baby to catastrophic DIY projects, Waitrâs got you covered.
One campaign, two unique brands
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Customer Review
Delivery is a gift for those dealing with the chaos of real life. Easing the challenge of those hectic moments are what makes Waitr such a valuable part of our customersâ lives.
Craig Key
Former Vice President of Marketing, Waitr
Services
Strada Education Foundation
Client
Waitr
Industry
Food Delivery
