Cosmo—Chief Destiny Officer
Creating an iconic character who personifies the dangers of leaving business decisions up to destiny.
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60% of executives don’t trust the data they work with. 78% of executives struggle to make data-driven decisions.
Talend is pioneering the field of data health in pursuit of their mission to make data useful for all organizations. As Talend’s brand agency, we worked with them to set the brand apart as the first data company positioned as a strategic business partner, changing the data paradigm that so many accept.
Enter Cosmo, Chief Destiny Officer. Personifying the uncertain reality of decision making and introducing a better way—Talend.
We worked alongside the Talend team to develop a breakthrough integrated campaign that shows making decisions with bad data isn't much better than relying on tarot cards or a Magic 8 Ball for all your business decisions.
Outcomes within 30 days
Along with notable results for the brand, we are proudly producing Chief Destiny Officer 2.0 which doubles down on uncertainty and shows how Talend removes data distractions. Cosmo reappears alongside his colleague, Tina, for a walk down the Hall of Data Distractions.
Increase in new leads generated from launch of campaign
Overall increase in web traffic from launch of campaign
Number of organic impressions in first 2 weeks of campaign launch