Little Things Campaign
Bringing attention to life's little moments—some good, and not so good
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With a claim satisfaction rate of 94%—7% higher than the national average— Alfa leads the industry in serving their customers when it matters most.
Alfa Insurance must compete against multi-million dollar budgets and companies with national name recognition. While they may not have the latest tech and the greatest celeb cameos, Alfa offers a level of service that can't be matched – led by agents who know your name, live in your area, and make things right.
After 10 years of stagnant messaging to a waning audience segment, Alfa sought fresh perspectives to make this benefit matter to their next-gen customer.
We stepped into the lives of everyday people to show how little issues can unexpectedly become big problems. Fortunately, Alfa is always there. From broadcast film spots to out of home and digital advertising, we launched an integrated campaign called "Little Things" that helped drive record growth for the company.
When your volcano-shaped pizza erupts, Alfa is there to keep things cooking.
There's a reason why Alfa leads the industry in satisfaction. They're not like your neighbor, they are your neighbor.
Relatable creative infused with human truth, paired with an interactive microsite to surprise and delight, resulted in record-breaking lift across key metrics.
Increase in number of quotes requested by prospective customers
Increase in unique visitors to the main Alfa Insurance website within first month of the campaign, YoY
Increase in direct visits to main website within first month of the campaign, YoY
Referral traffic increase seen within first month of launching the campaign