Soji: Modern Asian
Serving up a distinctive identity for a new restaurant in the heart of our home city
Services
Brand
Approach
Designing an experience worth gathering for.
TSE partnered with Soji to brand a one-of-a-kind culinary destination rooted in MidCity Baton Rouge but inspired by modern Asian street food. The result is a vibrant, flexible identity that feels elevated, yet still unmistakably local.
Dive into the look book to explore how the brand comes alive through color, type, and texture.
