Exam Prep Brand & App Design

Creating a purpose-driven brand and custom application for an education tech start-up

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Inspired by the frustration and anxiety that shrouds professional exams, Patriot Labs came to us with a dream to change the professional exam-prep landscape and help learners of all ages ace their exams and advance their careers.

Our partners challenged us to identify, design, and launch an exam prep platform that connects knowledgeable instructors with the right students while facilitating effective study prep for a range of exams across industries.


Step 1: Create a distinct brand identity centered on Everprep's purpose

Step 2: Develop a mobile-friendly, easy-to-use study platform that helps people pass their exams. ​

Starting from the ground up, we worked closely with the founders to establish a name, develop the brand's visual and verbal identity, design the platform, and market it to get learners and content creators on board. Before long, Everprep was born. 

An adaptable identity

Inspired by the platform's flexibility and customizable interface, we arrived at a chameleon for Everprep’s logo. 

A digital platform with space to learn

Unlike other test prep resources that offer one-size-fits-all solutions with irrelevant material and buggy mobile tech, Everprep utilizes the scientifically-proven spaced repetition study model. Spaced repetition customizes the study path based on the user’s strengths and weaknesses, and delivers material at the right cadence to ensure users can remember a bulk of data.


A beautiful brand to embody a user-friendly platform that provides economic opportunity for students and educators around the world. 

In addition to the branding work and study platform, we worked with Everprep to create a sales website to help convert visitors. The website features clear details on how spaced repetition works and why it makes studying more effective for test takers everywhere.

Within the first three months of the beta launch, Everprep saw notable interest and engagement within its audiences.

Student Users


Over 1,000 users within the first 3 months of launch

Conversion Rate


32% conversion rate

Questions Answered


Over 150,000 questions answered for students


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