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The Walls Project

Breaking X Anniversary Campaign

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24 hours of collaboration to celebrate 10 years of community impact.

‍The Walls Project exists to build a vibrant creative economy by breaking down societal walls that prevent access to opportunity. Our team volunteered 24 hours of their time to develop a name and brand system for their 10 year anniversary. We called it Breaking X: a celebration of bringing forth Baton Rouge's next creative class.

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Wall mural with colorful artwork and a list of phrases starting with 'BREAKING' celebrating 10 years of change by Walls Project.
Pattern with repeated hand-drawn icons and words related to Baton Rouge and LSU, including bridges, buildings, paint brushes, hearts, crowns, fleur-de-lis, and words like equality, community, hope, change, and Redstick.
Two outdoor murals with large turquoise X's promoting 'Breaking 10' event celebrating 10 years of change, one with a person walking past and another with a woman standing in front of it.
Person wearing a black t-shirt with a large turquoise X and the text 'I GAVE TO THE WALLS PROJECT' beside a white round coaster with a similar turquoise X and text around the edge.
Split image with text 'BREAKING 10' over large X shapes; left side has turquoise X on dark blue background, right side has black X on bright blue background.
Three social media posts each showing a large painted X with different textures: peacock feather, colorful graffiti on brick, and black and yellow textured paint on wall.

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