Foundations
BRAND & MARKETING ASSESSMENT
For brands ready to get unstuck and fuel confident growth.
When growth stalls or your marketing feels like a slog of disconnected tactics, the signs point to something deeper: misalignment between brand, strategy, and execution. This 6-week diagnostic reveals issues and opportunity across your brand health and marketing landscape to chart your path forward.
Focus areas designed to fix misalignment fast.
Brand Health
Key Questions Answered
What is your brand signaling to its world?
How is it connecting with your audience (or not)?
Do these signals align with your business goals?
Evaluation areas
Positioning, messaging, audience clarity + alignment
Visual identity heuristics
Competitive landscape analysis
Lead Generation
Key Questions Answered
Is your marketing function effectively moving prospects from awareness through to leads?
Evaluation areas
Marketing landscape inventory (PESO framework)
Cost-benefit analysis of current strategies + identify untapped opportunities
Measurement plan with benchmarks and targets to reach business objectives, where available
Nurture + Conversion
Key Questions Answered
Once a prospect shows interest, how are you guiding them to become a customer?
Evaluation areas
Growth flywheel mapping with current touchpoints inventoried + evaluated
Identify gaps and opportunities across CX best practices, brand alignment, scaling existing effective efforts
Customer and prospect interviews
Starting at $15,750
Brand & Marketing Foundations
Foundations gives you clarity.
We cut the fat and move quickly to reveal how your story, strategy, and execution are really performing, and what you can do about it. In just a few weeks, you’ll walk away with:
01
Roadmap to ROI
A prioritized roadmap of brand and marketing activities with immediate and long-term ROI
02
Brand Alignment Insight
A brand health score plus customer insights that reveal where perception and performance diverge.
03
KPI Dashboard
A performance map tied to KPIs, with benchmarks and data gaps identified.
04
Next Steps
Strategic recommendations for immediate impact and a foundation for ongoing execution.
Here's how we get you there.
We start by listening. Through leadership interviews, customer conversations, and a full audit of your marketing ecosystem, we uncover gaps between what your brand promises and what it delivers.
You'll join us for a 3-hour workshop where we share early findings and map your current and ideal customer journeys. We define key metrics, identify data gaps, and establish industry benchmarks.
Every engagement closes with clear recommendations for the 3-5 activities that will move the needle fastest and solidify your foundation, supported by quote ranges for ThreeSixtyEight projects when relevant.
Meet your Foundations Partner
You'll be guided through this engagement by Kaitlyn, who's spent more than 10 years stewarding organizations through growth, transformation, and repositioning.
After experiencing the "big agency" world, Kaitlyn joined TSE in 2021 to cut through the fluff and work directly with leaders like you to create real change. She blends sharp insight, genuine curiosity, and empathy to help teams connect vision to everyday action.
Trusted by brands large and small.
Client Testimonials
Working with ThreeSixtyEight has been a true partnership. They take the time to not only listen and understand, but also to work with you to develop something truly game changing.
They helped us identify options, managed time, task, and budget, and brought incredible creativity and energy.